News & Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

Clear
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News & Insights

Media buyers are missing out on valuable podcast audiences – here’s how to fix it

Media buyers relying on a single podcast network are missing out. Acast’s research shows podcast audiences are fragmented—no platform reaches 25% of listeners. Diversify your media plan with Acast for unduplicated audiences and real incremental reach.

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News & Insights

Little Everywhere Production House from Peabody and Emmy Award-winning Journalist Jane Marie Taps Acast for Podcast Monetization

Acast, the world’s leading independent podcast company, today announced a partnership with Little Everywhere, the production house and recording studio from Jane Marie, a Peabody and Emmy Award-winning journalist. Under the terms of the deal, Acast will host, distribute, and monetize Little Everywhere’s owned and operated content, which includes the hit podcasts Dear Jane Marie and The Dream.

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News & Insights

Jameela Jamil Partners With Acast on Bold New Comedy Podcast, ‘Wrong Turns’

Jameela Jamil Partners With Acast on Bold New Comedy Podcast, ‘Wrong Turns’

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News & Insights

It’s time to talk (small) business—through podcasts.

Reach small business owners through podcasting—engaged, influential, and ready to hear from brands in moments that matter.

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News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

Introducing Talent-Voiced Ads, Acast’s latest ad format that lets advertisers harness the power of familiar and trusted podcast voices in programmatic audio campaigns.

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News & Insights

Introducing Audience Attributes: Precision targeting at scale

Discover how Acast’s Audience Attributes use data-driven insights and Comscore Predictive Audiences to connect advertisers with the right podcast listeners.

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News & Insights

Introducing AI-driven ad production

Create professional-quality podcast ads in minutes, without the production overhead.

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Learning & Guides

How to Write an Audio Ad Script ‍That Gets Results (Complete Guide)

Our top tips and best practices for creating an attention-grabbing audio ad script for your next campaign.

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Learning & Guides

How to Use Podcast Sponsorships in Your Niche Marketing Strategy

In this guide, we will explore the power of niche podcasts and how advertisers can identify and sponsor hidden gems to deliver targeted advertising that drives results for their brand.

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Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

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