Podcast Advertising News and Insights

Podcast Pulse 2026: The format argument is over.

The format argument is over. Podcast Pulse 2026 reveals that podcast fans are picking whatever best fits the moment they're in.

News & Insights

Podcast Pulse 2026: The format argument is over.

Learning & Guides

The best podcast advertising platforms and networks in 2026

Learning & Guides

Podcast attribution tools: what's available and how to choose

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Learning & Guides

How to repurpose podcast ads for other channels

How to repurpose podcast ads for social, video, display, and email without losing impact, plus the one mistake that kills cross-channel audio: treating a podcast ad like a radio spot.

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Learning & Guides

How to buy podcast ads programmatically

A practical guide to buying podcast ads programmatically: how automated audio buying works, the three routes to buy, what you can target, and how programmatic compares with host-reads on cost.

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Learning & Guides

Should I Include Podcasts in My Media Plan?

Podcasts reach 165 million monthly US listeners and deliver a 4.9x ROAS. Here's how to evaluate where they fit in your media mix and which format makes sense for your objectives.

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News & Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

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Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

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Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

The podcast network with the biggest audience isn't always the best choice for advertisers. Here's how to evaluate listener engagement—and why it matters more than raw reach.

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Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Pre-roll, mid-roll, and post-roll podcast ads explained: how each placement performs, what it costs, and which one fits your campaign objective.

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Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

Radio sells cheap mass reach. Podcasts sell attention, trust, and attribution. A straight comparison of cost, targeting, and measurement, and when each belongs on your plan.

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Learning & Guides

How to write a podcast ad script that converts

Podcast listeners can hear a hard sell coming. Here's how to structure a podcast ad script, brief a host, and write a CTA that survives the gap between hearing and acting.

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