Learning & Guides

Host-Read vs. Programmatic Podcast Ads: What's the Difference?

Host-read and programmatic podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

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Learning & Guides

How to write a podcast ad script that converts

Podcast listeners can hear a hard sell coming. Here's how to structure a podcast ad script, brief a host, and write a CTA that survives the gap between hearing and acting.

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News & Insights

By the time the world searches, podcast listeners already know what’s up.

Podcast audiences build understanding before headlines break. Here's what that means for advertisers who want to reach them when it actually matters.

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News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

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News & Insights

“One Minute Remaining” se asocia con Acast y Wondercraft para llevar el exitoso podcast al mundo de habla hispana utilizando inteligencia artificial

Acast, la compañía de podcast independiente líder en el mundo, Wondercraft, el estudio de audio creativo impulsado por IA, y el exitoso podcast de true crime “One Minute Remaining” han unido fuerzas para presentar el podcast originalmente grabado en inglés a los hablantes de español en todo el mundo.

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News & Insights

“I am woman, hear me podcast”: Acast celebrates International Women’s Day

This International Women’s Day and throughout March, Acast is making additional commitment to championing women voices in podcasting; from the women behind the mic, to women who listen. Because when women speak, we should all be listening.

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Learning & Guides

Wie Acast auf der OMR 2024 "Sponsorship Plus" in einer Masterclass enthüllt

Auf der OMR 2024 präsentierte Acast das Konzept "Sponsorship Plus", das die Authentizität von Host-Reads mit skalierbaren Audio-Anzeigen kombiniert. Bei einer Masterclass stellten Branchenexperten ein neues Werbemodell vor, bei dem bekannte Podcast-Stimmen vorab aufgezeichnete Werbespots in relevanten Podcasts platzieren, um die Vertrautheit der Moderatoren mit gezielten Marketingmöglichkeiten zu verbinden. Die Masterclass zeigte praxisnahe Einblicke und begeisterte die Teilnehmer, da das Modell großes Potenzial zur Revolutionierung der Podcast-Vermarktung bietet.

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News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

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Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

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Inspiration

Why Podcast Advertising Is Effective: Benefits and Statistics For 2026

Revealing with statistics why podcast advertising is so effective for brands.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

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