Learning & Guides

How to brief a podcast host for an ad read

Give the host three talking points, one call to action and a do-not list, not a script. Here's what a host-read brief should contain, and the limits to know before you submit one.

News & Insights

Same you, fresh energy: why podcasts are where the new year reset happens

Learning & Guides

How to reach business decision-makers through podcast ads

Learning & Guides

Podcast brand safety tools: what to look for and how networks compare

News & Insights

Clear
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Learning & Guides

How to create a 30-second podcast ad (with word counts and structure)

Learn exactly how to write, time, and produce a high-converting 30-second podcast ad. Get expert tips on word counts, ad structure, and formatting from the team at Acast.

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Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

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News & Insights

Podcast Pulse 2026: The format argument is over.

The format argument is over. Podcast Pulse 2026 reveals that podcast fans are picking whatever best fits the moment they're in.

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Learning & Guides

How to run cross-network podcast ad campaigns

Frequency caps and reach dedupe don't carry between podcast networks, and no platform can fix that. Here's how to plan a multi-network campaign around the limitation: consolidate first, normalize measurement before launch, and manage frequency with flighting.

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Learning & Guides

Should I Include Podcasts in My Media Plan?

Podcasts reach 165 million monthly US listeners and deliver a 4.9x ROAS. Here's how to evaluate where they fit in your media mix and which format makes sense for your objectives.

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Learning & Guides

A podcast advertising strategy that works for DTC brands

Median DTC acquisition cost has climbed to $130 to $156 while host-read podcast ads land at $24 to $58. Here's the two-phase campaign structure that works, the unit economics test to run first, and how to measure it without relying on promo codes.

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Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

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Learning & Guides

How to buy podcast ads programmatically

A practical guide to buying podcast ads programmatically: how automated audio buying works, the three routes to buy, what you can target, and how programmatic compares with host-reads on cost.

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Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

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Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

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