Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.
This International Women’s Day and throughout March, Acast is making additional commitment to championing women voices in podcasting; from the women behind the mic, to women who listen. Because when women speak, we should all be listening.
Our new research provides details on why the medium is brand safe and perfect for advertisers.
Thinking about changing up your channel mix as a small business? This article tells you all you need to know.
Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.
Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.
As a champion of the open ecosystem of podcasting, Acast has consistently been an advocate for more transparent measurement, especially when it comes to understanding podcast downloads and unique listens. We understand that it’s the listener that fuels our industry – more listeners to a podcast means increased spend from advertisers and effectively more money directly into the pockets of podcasters.
Revealing with statistics why podcast advertising is so effective for brands.
Podcasts provide an intimate and trusted platform for discussing beauty tips and advice. With consumers increasingly focused on product knowledge and ingredients, podcasts offer a unique opportunity to delve deeply into these topics and position your brand as an expert.
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Check out Acast’s Editors favorites.
Your ultimate guide to podcast advertising. How it works and how to get started.
In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.