News & Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

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Inspiration

Why Podcast Advertising Is Effective: Benefits and Statistics For 2026

Revealing with statistics why podcast advertising is so effective for brands.

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News & Insights

Why Beauty Brands Benefit from Podcast Advertising

Podcasts provide an intimate and trusted platform for discussing beauty tips and advice. With consumers increasingly focused on product knowledge and ingredients, podcasts offer a unique opportunity to delve deeply into these topics and position your brand as an expert.

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Learning & Guides

Which Podcast Advertising Format Should I Choose?

This guide will shed light on what exactly these podcast ad types are, and the benefits of each format. By the end, you'll have a clear idea of which podcast advertising format is the best fit for your campaign.

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News & Insights

Where to find Acast at SXSW 2024

Are you going to be at the SXSW in Austin this year? Make sure to say howdy to Acast.

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News & Insights

Where to Find Acast at Podcast Movement Evolutions 2024

Another Podcast Movement Evolutions is around the corner and once again, the Acast team will be found all over the LA based event.

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News & Insights

Where To Find Acast at Podcast Movement Evolutions Chicago

This year, Podcast Movement Evolutions is taking place in Chicago from March 31- April 3. Acast will play a pivotal role in the industry’s premiere event with several panels, roundtables and networking opportunities throughout the week.

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News & Insights

Where To Find Acast at Podcast Movement DC

As the podcasting world gathers in the nation's capital for Podcast Movement DC 2024, Acast is excited to play a pivotal role in the industry’s premiere event with several panels and networking opportunities throughout the week.

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News & Insights

When Mixed Messages Are Good: Including Ads And Sponsorships in Campaigns to Improve Performance and Reach New Podcast Listeners

Christiana Brenton breaks down which ad formats help to improve performance when it comes to podcast advertising.

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Opinion

Want to break into podcasting in Asia? 5 takeaways from The Podcast Show

Timi Siytangco, Key Account Director, International (Asia), discusses how to break into podcasting in Asia.

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Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

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