WHY PODCASTS

The audience you want are already here

Acast listeners aren't just big in number. They're the kind of audience brands struggle to reach elsewhere: high earners, active buyers, and cultural influencers who pay attention and take action.

Purchase intent

34%

more likely to take action after hearing a podcast ad

Acast listeners don't just hear your ad, they act on it.

Source: Acast Difference study, OnePulse 2025

Income and spending power

44%

global Acast listeners are in a high income bracket in their country

Podcast audiences skew affluent, and Acast's network over-indexes further. Your ad reaches people with the disposable income to convert.

Incremental reach

percentage point incremental reach adding audio and video podcasts beyond traditional channels

Acast delivers the audiences your other channels miss. For brands already buying TV, radio, or social, this is net new reach, not duplication.

Source: OnePulse 2026, USA

Attention and ad receptivity

60%

of podcast listeners actively consume ads — more than any other media channel

Podcasts lead streaming music, YouTube, Facebook, and radio for ad attention. That's what happens when your ad is part of content people have actively chosen to listen to.

Source: OnePulse 2026, USA

Targeting

Reach your perfect audience with precision and scale

Every campaign needs the right listener at the right moment. Here's how we get you there.

Context

Your ad runs alongside the exact topics your audience cares about. We match in real time by analyzing the content itself such as topics, keywords, tone; so your brand shows up in the conversations that matter, not just broad categories.

Audience

Reach the people, not just the impressions. We build smart listener segments using demographics, interests, and intent data, so your campaign lands with the audience most likely to act.

First Party data

Lifestyle

Stockholm

Tech

Football

Female

Male

Training

Basketball

Cinema

Lifestyle

Football

Female

Stockholm

Family

Food & Hospitality

Design

Travel

Tennis

Training

Design

Basketball

Travel

Cinema

Male

Tennis

Arts

Training

Travel

Design

Cinema

Lifestyle

Stockholm

Tech

Football

Female

Male

Training

Basketball

Cinema

Lifestyle

Football

Female

Stockholm

Family

Food & Hospitality

Design

Travel

Tennis

Bring your own data, sharpen your targeting. Upload CRM lists for precise matching, reduce wasted spend, and retarget listeners who've already shown interest, all with pinpoint accuracy.

"Podcast advertising through Acast has been one of our most effective channels for both brand building and direct response. The combination of host-read sponsorships and targeted pre-recorded ads allowed us to reach exactly the right audience - moms and homeowners who care about creating a beautiful home environment. Acast's platform made it easy to set up, optimize, and measure our campaign, and the results speak for themselves: we're seeing real lift in awareness, favorability, and conversions. We couldn't be more pleased with the partnership."

Danielle Mathews

Sr. Director, Integrated Marketing at Pura