Podcast Advertising News and Insights

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

News & Insights

By the time the world searches, podcast listeners already know what’s up.

News & Insights

“One Minute Remaining” se asocia con Acast y Wondercraft para llevar el exitoso podcast al mundo de habla hispana utilizando inteligencia artificial

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

This is some text inside of a div block.

News & Insights

Acast Podcasts Named Finalists in Four Asia Podcast Awards

Acast, the world’s largest independent podcast company, today announced that three of its leading podcasts in Asia have been named a finalist in the Asia Podcast Awards. Additionally, Acast as a brand has been named a finalist in the Innovation of the Year category.

This is some text inside of a div block.

News & Insights

Acast Paves the Way in Integrated Marketing Campaigns for Podcast Advertisers

Seamless integrations across video, social media, live events and more from Acast supercharges podcast advertising to meet industry demand from podcasters and advertisers.

This is some text inside of a div block.

News & Insights

Acast Partners with Initium Media to Expand Reach in Chinese-speaking Markets

Acast, the world’s largest independent podcast company, today announced a strategic partnership with Initium Media, a leading digital media outlet targeting global Chinese-speaking communities across Asia Pacific, North America, and Europe. This collaboration marks a significant step forward for Acast in expanding its footprint across the dynamic and growing Chinese-speaking podcasting markets.

This is some text inside of a div block.

Inspiration

Acast Of Characters: Ten Years of Shaping the Podcasting Industry

As Acast turns 10, I know it might seem a bit self-indulgent for us to pat ourselves on the back for being around for a decade. But hear me out – this anniversary is not just about us; it's a chance to take a step back and reflect on how far podcasting as a whole has come.

This is some text inside of a div block.

Opinion

Acast Norden skapar en flexibel arbetsmiljö med teamet i fokus

I en tid då många företag återgår till en "office first"-policy, med det fysiska kontoret som den primära arbetsplatsen, vill jag dela hur vi, inom Acast Norden, har tänkt för att skapa en balanserad arbetsmiljö där våra medarbetare står i centrum.

This is some text inside of a div block.

News & Insights

Acast Nominated for 15 Webby Awards

The 29th Annual Webby Awards nominations are in and Acast has received an incredible 15 nominations across podcast categories.

This is some text inside of a div block.

News & Insights

Acast Inks Global Partnership With Nomono

Acast, the world’s largest independent podcast company, today has announced a new partnership with Nomono, the pioneering developer of audio recording and collaboration tools designed to help podcasters and journalists tell immersive audio stories. Under terms of the deal, Acast podcasters and the company’s global studios will receive a 20% discount on Nomono’s award-winning Sound Capsule device.

This is some text inside of a div block.

News & Insights

Acast Fuels Brand Safety for Advertisers Across Global Network of Podcasts

Acast, the world’s largest independent podcast company, today announced a new partnership with the brand safety and suitability planning tool, Barometer. Together, Acast and Barometer are driving brand-safe media buying in podcasting by enabling advertisers to confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog.

This is some text inside of a div block.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.