Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

News & Insights

By the time the world searches, podcast listeners already know what’s up.

News & Insights

“One Minute Remaining” se asocia con Acast y Wondercraft para llevar el exitoso podcast al mundo de habla hispana utilizando inteligencia artificial

News & Insights

Clear
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Inspiration

Acast’s Hot 25 for 2025

Kick-start the new year by getting to know our 25 trends shaping and transforming the podcast industry in 2025 — coverings all things from Gen Z, AI, omnichannel and political influence.

This is some text inside of a div block.
News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

This is some text inside of a div block.
News & Insights

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

This is some text inside of a div block.
News & Insights

Acast nominated for Campaign Media Awards

Acast has been nominated for not one, not two, but four significant campaigns at the prestigious Campaign Media Awards next month.

This is some text inside of a div block.
News & Insights

Acast and Slate Partner to Bring Publisher’s Premium Audiences to Advertisers in the US and Beyond

Partnering with Slate adds more than 1.5 million weekly listens of premium, trusted content to Acast’s marketplace, reinforcing US growth

This is some text inside of a div block.
News & Insights

Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting

Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting. Advertisers Can Now Target Ads Beyond Show Level, with Episode Level Capabilities.

This is some text inside of a div block.
News & Insights

Acast Turns Up the Volume on Sustainability

Since 1970 World Earth Day has been celebrated annually on April 22 around the globe to support environmental protection. Each year, Acast has marked the day in various ways in each of its global markets to promote clean energy and sustainability best practices for our industry.

This is some text inside of a div block.
News & Insights

Acast Strikes Deal with Pionaire Network

Acast, the world’s leading independent podcast company, today announced a new partnership with the Pionaire Network. As part of the deal, Acast will be responsible for the hosting, distribution, and monetization of all Pionaire Network podcasts, including the top ranking comedy podcast The Bert Show.

This is some text inside of a div block.
News & Insights

Acast Secures 16 Webby Nominations

Nominations for the 28th annual Webby Awards are in and Acast has received an incredible 16 nominations for its podcasts. Voting is open until April 18, 2024.

This is some text inside of a div block.

No articles found

Try a different search or reset your filters.

Reset Filters

Editor picks

Check out Acast’s Editors favorites.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

This is some text inside of a div block.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About usNewsroomSupport
LegalCareersInvestor relations
Acast Studios London
© Acast. 2025
Do Not SellPrivacyCookie Settings