Podcast ad measurement tools that prove impact

Watch your campaign ROI blossom with transparent, IAB-certified measurement. From brand awareness to conversions, our third-party data provides the verifiable insights you need to optimize and grow.
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Why better measurement matters in podcast advertising

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Built for every advertiser

Whether you’re running your first campaign or scaling globally, our measurement solutions fit your goals, budget, and business size.

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Optimize across the funnel

Track results from brand awareness to conversion, uncovering the strategies that drive the most impact.

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Unlock growth with clarity

Get the independent, third-party data you need to invest with confidence and double-down on success.

Full-funnel measurement solutions

Get a complete view of your campaign's performance, from brand lift studies to pixel-based attribution.

Campaign Reporting

Leverage granular, IAB-verified metrics including total impressions, unique users, frequency, device and location breakdowns, plus episodic-level reporting.

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Brand Effectiveness

Measure brand recall, awareness, and consideration with lift studies using proven control-vs-exposed methodology.

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Attribution

Harness pixel-based measurement to track website visits, purchases, and other actions driven by listening.

Track your campaign peformance

Third-party verified attribution with granular, show-level insights
so you can see, trust, and optimize every campaign.

Real-time dashboard

A unified view of pixel-based measurement for all your audio buys, including CPA and ROAS

Graph showing daily impressions with a downward trend line, titled 'Daily Impressions' and subtitle 'Daily impression delivery since the campaign started.'
Conversion tracking

Measure sign-ups, purchases, and app downloads to capture lower-funnel success.

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Independent & IAB certified

Ensuring industry-leading accuracy and unbiased reporting.

Circular badge with text reading 'Standards Compliant' on a blue top half and 'iab.Tech Lab Verified' in black and blue text on a white bottom half, with a purple ribbon behind the bottom part.
Verification

Third-party verified reach, frequency, and geo reporting, including "airchecks" that alert you to placement or delivery issues.

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Flexible reporting

Batch or API feeds to integrate with your measurement models (MMMs or MTAs)

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Our partners

We partner with a wide range of industry leaders to provide a full suite of measurement and safety solutions.

Flexible reporting
Bold blue text spelling 'MAGELLAN AI' with wave-like shapes cutting through some letters horizontally.Logo of Podscribe featuring a blue stylized audio waveform icon to the left of the lowercase text 'podscribe' in blue.ArtsAI logo with stylized letter A made of blue geometric lines next to the text 'ArtsAI' in blue.Veritonic logo featuring a stylized letter V made of horizontal and diagonal lines to the left of the uppercase text 'VERITONIC'.
Foot Traffic
Claritas logo with two overlapping blue triangles forming a diamond shape to the left of the word 'claritas' in lowercase blue letters.The word 'CATALINA' in bold uppercase blue letters with a registered trademark symbol.Blue Foursquare logo consisting of a stylized 'F' icon to the left and the word 'FOURSQUARE' in uppercase letters to the right.Cuebiq logo featuring a stylized geometric 'C' in shades of blue followed by the word 'cuebiq' in bold lowercase blue letters.
Brand Lift
The word 'KANTAR' in uppercase bold blue letters with a vertical gradient bar integrated into the left side of the letter K.Lucid logo with a geometric 'L' icon to the left of the bold blue text 'Lucid'.Veritonic logo featuring a stylized letter V made of horizontal and diagonal lines to the left of the uppercase text 'VERITONIC'.Nielsen company logo with blue geometric shapes on the left and the word 'Nielsen' in bold blue letters on the right.
Suitability/Safety
Comscore company logo featuring a stylized blue open rectangle icon followed by the lowercase text 'comscore'.The word 'barometer' in lowercase letters with a bold, rounded blue font.
Attribution
Veritonic logo with stylized V formed by navy blue, purple, and pink diagonal lines above the word VERITONIC in black uppercase letters.
The text 'MAGELLAN AI' in stylized blue letters forming the logo.
Claritas logo with two overlapping blue triangles forming a diamond shape to the left of the word 'claritas' in lowercase blue letters.
Foot Traffic
Blue Foursquare logo consisting of a stylized 'F' icon to the left and the word 'FOURSQUARE' in uppercase letters to the right.
The word 'CATALINA' in bold uppercase blue letters with a registered trademark symbol.
Cuebiq company logo with stylized geometric shape in blue and orange to the left of the lowercase word 'cuebiq'.
Brand Lift
The word 'KANTAR' in uppercase bold blue letters with a vertical gradient bar integrated into the left side of the letter K.
Lucid logo with a geometric 'L' icon to the left of the bold blue text 'Lucid'.
Nielsen company logo with four colorful triangular shapes pointing right in pink, teal, purple, and orange, followed by the word Nielsen in dark blue letters.
Suitability/Safety
Comscore company logo featuring a stylized blue open rectangle icon followed by the lowercase text 'comscore'.
Nielsen company logo with four colorful triangular shapes pointing right in pink, teal, purple, and orange, followed by the word Nielsen in dark blue letters.

...and many more

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