Automated podcast buying

Power Your

Programmatic Campaign

with Acast

We deliver first-to-market solutions that empower brands to reach podcast audiences with unmatched precision and transparency.

Speak to our team
Sales channels dashboard showing a line graph of monthly sales with a steady upward trend over time and key statistics displayed on the right side.

Programmatic solutions tailored to your needs

We offer flexible buying options to suit your campaign goals:

Two active campaign progress bars labeled Campaign One and Campaign Two; Campaign One is about 72% complete with 36,039 out of 50,000, and Campaign Two is about 46% complete with 23,243 out of 50,000.

Programmatic Guaranteed (PG)

Secure premium inventory with guaranteed delivery and fixed pricing.
Three circular progress charts under the heading 'Allocated budget', showing partial completion of spending with a total spend of 6,550 out of 10,000.

Private Marketplace (PMP)

Access a curated selection of our inventory in a private auction, offering more control and exclusive deals.

The Acast Difference

A programmatic engine built for innovation

Our programmatic offering is designed to give you a competitive edge. Here's what sets Acast apart:

Smiling woman in black and white checkered dress and glasses leaning back against a relaxed man with beard wearing a black jacket and white shirt, set against a bright yellow background.
Talent-voiced ads available via PG

Ads voiced by recognizable podcast talent, delivered programmatically across 140,000+ shows. The trust of a host-read spot, with the scale and precision of programmatic buying.

Magnifying glass highlighting a grid of various podcast covers on a red background, including 'HELP I SEXTED MY BOSS,' 'The Tennis Podcast,' 'That Peter Crouch Podcast,' and 'FT News Briefing.'
Full show-level visibility

Full visibility into exactly which shows carry your ads, so you know your brand sits alongside content you're proud of.

Brand safety integration

Barometer and Comscore brand safety integrations ensure your ads appear in trusted, brand-suitable environments.

Three icons representing podcast apps lined up horizontally on a blue background: the Spotify logo with three curved lines, the Apple Podcasts logo with a person silhouette inside concentric circles, and the Overcast logo with a radio tower emitting signal waves.
Multiple SSP approach

Our diversified Supply-Side Platform strategy maximizes campaign reach and efficiency across top platforms.

Yellow microphone icon inside a red circle with red soundwave bars on both sides against an orange background, symbolizing audio recording or podcast.
Creative & measurement

Acast's in-house creative team develops bespoke ad creative, backed by third-party measurement partnerships — all included as added value.

Talent-Voiced Ads: A New Era of Programmatic Creative

Explore Acast's latest innovation. Brands can now license Acast talent for voiceovers in 30-second audio ads, seamlessly integrated through top DSPs and integrated with best-in-class SSPs.

Blue checkmark symbol inside a white starburst shape on a blue background, representing verification or authenticity.
Authenticity
Podcaster-recorded messaging creates a more engaging and authentic listener experience.
Four white arrows pointing outward in different diagonal directions on a blue background, symbolizing expansion or spreading out.
Scale
Deliver the premium quality of podcaster voices to the full Acast network, boosting reach with programmatic precision.
Concentric blue and white circles creating a target-like pattern with a white circle in the center on a blue background.
Relevance
Contextual targeting ensures ads are highly relevant to surrounding content and listening audiences.
Abstract image of a white speedometer dial on a blue background with a blue needle pointing to the left, suggesting medium speed.
Efficiency
Manage omnichannel campaigns easily with programmatic technology, optimizing campaign weighting and performance across channels.

Our Partner Ecosystem

SSPs
AdsWizz logo with bold black text and a distinctive purple abstract shape to the right.
Magnite company logo in bold black letters.
SoundCast logo with a stylized sound wave made of vertical bars in teal, dark blue, and coral colors to the left of the brand name, with 'Sound' in dark blue and 'Cast' in coral.
DSPs

Based on specific SSP integrations

Adform logo with the word 'adform' in gray lowercase letters, where the letter 'o' is a circular ring composed of blue, green, and yellow segments.
Adobe logo with stylized red letter A inside a red square, followed by the word 'Adobe' in red text.
AdsWizz logo with bold black text and a distinctive purple abstract shape to the right.
Amazon logo with an orange curved arrow under the word and the black letters DSP to the right.
Abstract triangular play button icon formed by three overlapping green rounded bars with a white triangular cutout in the center.
HAWK Platform for Media & Insights logo featuring a stylized white hawk within a blue circle to the left of the name HAWK in gradient blue-green text.
Stylized black text reading 'nexxen' with the last 'n' mirrored horizontally.
StackAdapt logo with stylized blue 'S' icon next to black 'StackAdapt' text.
The Trade Desk logo featuring a blue circular arrow symbol followed by bold black text reading 'theTradeDesk'.
The word 'VIANT' in bold red uppercase letters followed by a registered trademark symbol.
Basis Technologies logo with a stylized geometric shape composed of blue and green segments to the left, followed by the word 'basis' in dark gray lowercase letters and 'technologies' in smaller green lowercase letters beneath it.
The Yahoo! logo in bold purple lowercase letters ending with an exclamation mark.

...and many more

The podcast advertising partner brands trust at scale

Share your campaign goals and we'll get back to you with a tailored recommendation.
Prefer to set up and manage your campaign yourself? Start advertising today using Acast's advertising platform.
Thanks for reaching out.
A confirmation of your inquiry has been sent to ##email##
Your submission has been shared with our team and we'll be in touch shortly.
Oops! Something went wrong while submitting the form. Please try again.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About usNewsroomSupport
LegalCareersInvestor relations
Acast Studios London
© Acast. 2025
Do Not SellPrivacyCookie Settings