Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

Learning & Guides

How to create a 30-second podcast ad (with word counts and structure)

Learning & Guides

How to run cross-network podcast ad campaigns

News & Insights

Podcast Pulse 2026: The format argument is over.

News & Insights

Clear
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Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

Radio sells cheap mass reach. Podcasts sell attention, trust, and attribution. A straight comparison of cost, targeting, and measurement, and when each belongs on your plan.

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Learning & Guides

How to write a podcast ad script that converts

Podcast listeners can hear a hard sell coming. Here's how to structure a podcast ad script, brief a host, and write a CTA that survives the gap between hearing and acting.

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News & Insights

By the time the world searches, podcast listeners already know what’s up.

Podcast audiences build understanding before headlines break. Here's what that means for advertisers who want to reach them when it actually matters.

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News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

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News & Insights

Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

Our new research provides details on why the medium is brand safe and perfect for advertisers.

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Inspiration

Why podcast advertising is perfect for small businesses

Thinking about changing up your channel mix as a small business? This article tells you all you need to know.

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News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

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Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

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Opinion

Why Podcast Advertising is More Effective than the Industry Ever Thought: Understanding the Apple iOS 17 Update

As a champion of the open ecosystem of podcasting, Acast has consistently been an advocate for more transparent measurement, especially when it comes to understanding podcast downloads and unique listens. We understand that it’s the listener that fuels our industry – more listeners to a podcast means increased spend from advertisers and effectively more money directly into the pockets of podcasters.

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Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

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