Podcast Advertising News and Insights

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

Learning & Guides

How to create a 30-second podcast ad (with word counts and structure)

Learning & Guides

How to run cross-network podcast ad campaigns

News & Insights

Podcast Pulse 2026: The format argument is over.

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Learning & Guides

The best podcast advertising platforms and networks in 2026

A buyer's guide to the best podcast advertising platforms and networks in 2026

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Learning & Guides

Podcast attribution tools: what's available and how to choose

A practical guide to podcast attribution tools: how Podscribe, Magellan AI, and Spotify Ad Analytics compare, how pixel-based measurement works, and when promo codes and vanity URLs are enough.

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Learning & Guides

How to repurpose podcast ads for other channels

How to repurpose podcast ads for social, video, display, and email without losing impact, plus the one mistake that kills cross-channel audio: treating a podcast ad like a radio spot.

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Learning & Guides

How to buy podcast ads programmatically

A practical guide to buying podcast ads programmatically: how automated audio buying works, the three routes to buy, what you can target, and how programmatic compares with host-reads on cost.

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Learning & Guides

Should I Include Podcasts in My Media Plan?

Podcasts reach 165 million monthly US listeners and deliver a 4.9x ROAS. Here's how to evaluate where they fit in your media mix and which format makes sense for your objectives.

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News & Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

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Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

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Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

The podcast network with the biggest audience isn't always the best choice for advertisers. Here's how to evaluate listener engagement—and why it matters more than raw reach.

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Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Pre-roll, mid-roll, and post-roll podcast ads explained: how each placement performs, what it costs, and which one fits your campaign objective.

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Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.