Podcast Advertising News and Insights

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

News & Insights

By the time the world searches, podcast listeners already know what’s up.

News & Insights

“One Minute Remaining” se asocia con Acast y Wondercraft para llevar el exitoso podcast al mundo de habla hispana utilizando inteligencia artificial

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Learning & Guides

How to Write an Audio Ad Script ‍That Gets Results (Complete Guide)

Our top tips and best practices for creating an attention-grabbing audio ad script for your next campaign.

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News & Insights

Acast’s Incremental Impact: Unlock your brand’s podcast potential

New research from Acast and Nielsen reveals how podcast advertising adds incremental reach and outperforms audio and video channels on key brand metrics.

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News & Insights

Acast revolutioniert die Zukunft der Podcast-Werbung mit "Sponsorship Plus”

Das neue Produkt kombiniert die Authentizität von Host-Reads mit skalierbaren Audio Ad's

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News & Insights

Acast erweitert Sales Team: Manon Elisa Klotz neu an Bord

Wir freuen uns, Manon Elisa Klotz als neue Senior Sales Planner Managerin bei Acast willkommen zu heißen. Mit ihrer Erfahrung aus der Leitung der Vermarktungsstrategie bei Podstars by OMR und ihrer Expertise in der Podcast-Branche wird sie uns helfen, unsere Wachstumsziele zu erreichen. Manon ist eine großartige Bereicherung für unser Team, und wir freuen uns auf die gemeinsamen Erfolge!

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News & Insights

Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands

Acast, the world’s largest podcast company, has announced the appointment of Martijn Gerrits as sales director for the Netherlands. Gerrits is Acast's first hire in the region, bringing a wealth of experience in the media and advertising industry to the team.

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News & Insights

Acast Triumphs at the Inaugural Audio Advertising Awards

Acast are the winningest company at the Audio Advertising Awards

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Learning & Guides

How to Use Audience Targeting in Podcast Advertising

Yes, you can target podcast listeners by interest, demographic, and behavior. Here's how audience targeting works, what it adds to your CPM, and how to choose a platform.

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News & Insights

Acast Named Finalist in Signal Awards Across Four Categories

Acast, the world's largest independent podcast company, today announced that it has been named a finalist in four Signal Awards. As a leader in global advertising, all of Acast’s finalist positions are in the Branded Shows and Advertising category.

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News & Insights

Acast Defines Podcasting’s Tomorrow at the 2024 IAB Podcast Upfronts

Learnings from Acast at the IAB Podcast Upfront 2024

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News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.