Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

News & Insights

By the time the world searches, podcast listeners already know what’s up.

News & Insights

“One Minute Remaining” se asocia con Acast y Wondercraft para llevar el exitoso podcast al mundo de habla hispana utilizando inteligencia artificial

News & Insights

Clear
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News & Insights

Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

Our new research provides details on why the medium is brand safe and perfect for advertisers.

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Opinion

Why Podcast Advertising is More Effective than the Industry Ever Thought: Understanding the Apple iOS 17 Update

As a champion of the open ecosystem of podcasting, Acast has consistently been an advocate for more transparent measurement, especially when it comes to understanding podcast downloads and unique listens. We understand that it’s the listener that fuels our industry – more listeners to a podcast means increased spend from advertisers and effectively more money directly into the pockets of podcasters.

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Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

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Learning & Guides

How to Make Podcast Listeners Fall in Love at First Listen

Your guide to navigating a memorable first impression in podcast advertising.

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Inspiration

How I Work With Brands: Pantsuit Politics

Hosts Sarah Stewart Holland and Beth Silvers hail authenticity as the secret behind successful sponsorship

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News & Insights

From podcasts to picking up groceries—how FMCG brands can own the shopping trip

Reach grocery shoppers, snackers, and beauty buyers through podcasts—why FMCG brands should be tapping into podcast advertising now.

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News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

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Learning & Guides

The best podcast advertising platforms and networks in 2026

A buyer's guide to the best podcast advertising platforms and networks in 2026

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News & Insights

“Journalists aren’t your commercial vehicle, the Publisher is” - Accessing Voices of Credibility

News podcasts keep us informed, create an open exchange of ideas and encourage healthy debate, sharing credible commentary and thoughtful analysis, all within the most accessible place to find stories.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

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