News & Insights

Which Podcast Network Reaches the Most Engaged Listeners?

The podcast network with the biggest audience isn't always the best choice for advertisers. Here's how to evaluate listener engagement—and why it matters more than raw reach.

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

Learning & Guides

How to write a podcast ad script that converts

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News & Insights

Acast Fuels Brand Safety for Advertisers Across Global Network of Podcasts

Acast, the world’s largest independent podcast company, today announced a new partnership with the brand safety and suitability planning tool, Barometer. Together, Acast and Barometer are driving brand-safe media buying in podcasting by enabling advertisers to confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog.

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News & Insights

Acast Expands Sports Offering via Exclusive Global Podcast Deal with The Athletic

Acast, the world’s largest independent podcast company, today announces a joint sales representation partnership with The Athletic, a New York Times company with a staff of more than 500 people covering daily sports stories and the world’s biggest sports moments. This collaboration brings together two industry leaders, offering advertisers around the world unparalleled access to premium sports audio content and a highly engaged audience of passionate fans.

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News & Insights

Acast Enters Japanese Market Through Partnership with Otonal Inc.

Acast, the world’s largest podcast company, announces its partnership with Japan's premier digital audio advertising agency, Otonal Inc. This strategic alliance will further amplify Acast’s global footprint, meeting the surging demands from advertisers and creators in Japan by providing innovative and far-reaching podcast advertising solutions.

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News & Insights

Acast Dominates Campaign Audio Advertising Awards 2024

Acast has racked up 13 nominations in the inaugural Campaign Audio Advertising Awards.

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News & Insights

Acast Defines Podcasting’s Tomorrow at the 2024 IAB Podcast Upfronts

Learnings from Acast at the IAB Podcast Upfront 2024

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News & Insights

Acast Celebrates a Decade of Growth and Innovation in Podcasting

Acast, the world’s largest independent podcast company, today celebrates a decade of leading the podcast industry. Over the past 10 years, Acast has continued to expand its global footprint and today is home to nearly 125,000 podcasts, enabling advertisers to reach listeners in practically every country worldwide. Today, this has led to more than 37 billion ads served globally. Additionally, since launch, Acast has paid more than $300 million directly to creators around the globe.

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News & Insights

Acast Acquires Wonder Media Network

Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.

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News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

Podcasts have rapidly become one of the most inclusive forms of media, where every voice can be heard and every perspective shared. With its participatory nature, podcasting fosters diversity and accessibility, offering anyone — regardless of background — a platform to share stories, knowledge and creativity.

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Opinion

5 Key Podcasting Trends of 2024

2024 was another monumental year in podcasting. This year we witnessed not just the rise in podcasting, but the immense influence of podcast creators beyond just audio. In our Podcast Pulse report, findings revealed that podcasting now transcends audio with 84% of podcast listeners having taken action after seeing brands promoted in a podcast-first omnichannel campaign. As podcasting breaks down the barriers to other media, brands and media buyers are taking note. In fact, according to the research, 93% of media buyers agree podcast hosts are valuable cross-platform influencers. As the year draws to a close, we’ve identified five key trends that at Acast we believe are indicative of what’s to come in 2025 through year-over-year tracking studies with weekly podcast listeners via OnePulse.

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News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.