So viel Potenzial hat Podcastwerbung jenseits nativer Werbeformate
Leo Goldingham becomes UK Director of Sales
Leo Goldingham and Josh Woodhouse
Acast, the world’s largest independent podcast company, today announces Josh Woodhouse’s appointment as Regional Managing Director of Acast UK & Ireland.
Having been Acting Regional MD since Georgie Holt moved across the business earlier this year to become Regional Managing Director of Acast Americas, Woodhouse — previously the UK Director of Sales — now assumes the role full time. Leo Goldingham, previously a UK-based Group Business Director, will now step up to Director of Sales for the UK.
Woodhouse, who has been with Acast for five years, started his career at Bauer Media Group and has also previously worked at Pearl & Dean. Goldingham, who has been with Acast for the same length of time, was previously at Global and Wireless Group and will now lead Acast’s sales team for the UK.
Oskar Serrander, Acast’s Chief Operations Officer, said: “The UK is home to some of our biggest podcasters and is one of our best-performing marketplaces globally. Josh has been key to our growth over the past five years, and — after an extensive search for Georgie’s replacement — it became clear to us that the best person to lead Acast forward in the UK was already here.
“Promoting from within is something we strongly believe in, and that’s also why promoting Leo to a leadership role in this priority market also made a lot of sense. Both are well-respected, much-loved members of the UK team — and pillars of the creative, high-achieving and fun culture we’ve worked hard to build.”
Woodhouse said: “It's safe to say that Acast has been a hugely important part of my life for the past five years, and to formally step into the Managing Director role for the UK and Ireland is a dream come true. It’s a really special place to work, not just for the incredible work we do with our podcasters and advertisers but for the culture we’ve built and sustained, despite our unprecedented growth and the pressures and challenges that can bring to a business.
“I’ve spent the past five years driving Acast’s commercial team in the UK and I can safely say that Leo is the right person to take over in this role as Director of Sales. I can’t wait to see how Leo can take the UK sales team to new heights, delivering market-leading campaigns for our advertisers and helping our creators to make a living from their hard work.”
Goldingham added: “Acast’s mission is to help podcasters make more money — and, as Director of Sales, my priority will be to improve revenue performance so our podcasters can continue to make the great content their listeners love. The UK sales team is exceptional and it’s a great honour to lead them in delivering excellence to advertisers, facilitating a healthy podcast ecosystem that allows our creators to thrive.”
Acast is home to some of the biggest and most iconic podcasts in the UK, including Shagged. Married. Annoyed., The Rest is Politics, My Dad Wrote a Porno and That Peter Crouch Podcast. Acast also works with publishers such as the Financial Times, the Guardian, The New York Times and The Economist to host and monetize their podcasts in the UK and further afield.
Elsewhere in the UK business, Lorna Byrne and Emma Morrisroe have been promoted to Group Business Directors, after consistent exceptional performance, with team leadership responsibilities overseeing sales with both media agencies and direct-to-brand clients.
Acast and CBC collaborate to bring acclaimed podcast "Alone: A Love Story" to new audiences through French and Spanish adaptations
Acast Serves Michele Norris’s “Your Mama’s Kitchen” Podcast Across Open Ecosystem for Listeners and Advertisers
Blow-Ins, Queer as Fliuch, and I Think You Should Read announced as winners of Acast Amplifier in Ireland
81% of podcast listeners in Spain have discovered new brands through podcast ads, according to Acast survey
Introducing Acast+ Access: now any organisation with a subscription offering can add podcasts to their benefits
eOne, LAist 89.3, Crime Story, Acast announce partnership for new radio/podcast series, Night Raid
Acast and BuzzFeed Studios unveil debut podcast from a slate of six upcoming audio series for global listeners
Acast to manage ad sales and distribution for Higher Ground podcasts, bringing podcasts to audiences everywhere
Gates Foundation launches 'Make Me Care About' podcast to highlight people taking action to solve some of the world’s toughest challenges
Upping the ante: Why sports betting brands are investing in podcast advertising and how Acast uses geotargeting to safely serve the content to audiences
Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds
Acast and Tonny Media partner in The Netherlands, boosting the podcast production company's reach exponentially
Acast selected as “Best Podcast Partner” in Samsung’s 2022 Best of Galaxy Store Awards
Acast’s global expansion: International Managing Director, Megan Davies reflects on 2022 and looks at Italy as the next market to watch
Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts
Acast Launches Keyword Targeting to Introduce the Most Granular Capabilities In Podcast Advertising
Acast and Amazon Music bring ad-free podcast listening to fans, and a new revenue stream to creators
Playmaker Capital Inc. scores partnership with Acast, unlocking its popular sports podcasts for fans and advertisers everywhere
‘Why I Podcast’ – Acast podcasters and advertisers share what podcasting means to them in a new campaign to mark International Podcast Day
Acast announces first ever Acast United line-up to unlock even more opportunity for advertisers
“Magic + math(s)* in marketing to podcasters” or “7 things we’ve learned in 7 months of testing creative”
Rio Ferdinand and FIVE join the Acast Creator Network, launching their first podcast, Vibe with FIVE
WTF with Marc Maron launches Acast+ podcast subscription, bringing paying fans bonus content and exclusive benefits
Acast strengthens product leadership team to accelerate listenership and revenue growth for podcasters
3ShotsofTequila joins the Acast Creator Network, ensuring the podcast can be heard by fans everywhere
John Harrobin and Samantha Skey join Acast board as company strengthens commitment to growing US market share
Acast to mark International Women’s Day with global initiatives to ‘break the bias’ in tech and podcasting
Anna Faris partners with Acast to supercharge podcast growth and expand monetization capabilities
Acast launches Acast Amplifier, a podcast incubator to discover the next generation of UK podcasters
Acast launches Aclass Essentials, a free toolkit with everything you need to know to start a podcast
John Kasich and Jordan Klepper to launch original podcast ‘Kasich & Klepper’ with Acast, produced by Treefort Media
Acast teams up with Samsung in global deal to distribute its 30,000+ podcasts directly to Galaxy users
Scott Aukerman to launch ‘Comedy Bang! Bang! World’, a slate of premium podcast programming, in partnership with Acast