So viel Potenzial hat Podcastwerbung jenseits nativer Werbeformate
Acast, the world’s leading independent podcast platform, has today launched a new campaign looking back at the first words uttered on some of the biggest podcasts from its network of more than 35,000 shows. Acast’s “First Words” campaign features the opening lines of the very first episodes of well-known podcasts from around the world, and aims to inspire creators to start shows of their own.
Developed with agency partner Weirdo — and running across paid social and Acast’s own inventory of 300 million monthly podcast listens — the campaign features the first words from across Acast’s portfolio of podcasts globally, including Off Menu, The Adam Buxton Podcast, Forever35, Dope Black Mums, The Little Dum Dum Club, and many more.
The campaign will also feature amusing videos with top podcasters being challenged to try and remember their own first words — as well as sharing insight into how they themselves took those first steps.
The launch of “First Words” follows research by Acast suggesting that more than 1 in 10 people in the UK plan to start their own podcast this year.
Lizzy Pollott, SVP Marketing Communications and Brand at Acast, said: “Even the longest podcasting journeys start with just one step. Every podcaster — from Adam Buxton to your friend down the road — has had to start somewhere, and take that leap. Our new campaign hopes to inspire people to get started with their show and find their voice and audience.
“By rewinding hundreds of Acast podcasts we’ve found the humble first words of shows that have ended up being listened to millions of times around the world. Some are funny, some shocking, some a little bit silly, but they all prove that — however you want to start telling your story — Acast will help get it heard.”
Acast and CBC collaborate to bring acclaimed podcast "Alone: A Love Story" to new audiences through French and Spanish adaptations
Acast Serves Michele Norris’s “Your Mama’s Kitchen” Podcast Across Open Ecosystem for Listeners and Advertisers
Blow-Ins, Queer as Fliuch, and I Think You Should Read announced as winners of Acast Amplifier in Ireland
81% of podcast listeners in Spain have discovered new brands through podcast ads, according to Acast survey
Introducing Acast+ Access: now any organisation with a subscription offering can add podcasts to their benefits
eOne, LAist 89.3, Crime Story, Acast announce partnership for new radio/podcast series, Night Raid
Acast and BuzzFeed Studios unveil debut podcast from a slate of six upcoming audio series for global listeners
Acast to manage ad sales and distribution for Higher Ground podcasts, bringing podcasts to audiences everywhere
Gates Foundation launches 'Make Me Care About' podcast to highlight people taking action to solve some of the world’s toughest challenges
Upping the ante: Why sports betting brands are investing in podcast advertising and how Acast uses geotargeting to safely serve the content to audiences
Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds
Acast and Tonny Media partner in The Netherlands, boosting the podcast production company's reach exponentially
Acast selected as “Best Podcast Partner” in Samsung’s 2022 Best of Galaxy Store Awards
Acast’s global expansion: International Managing Director, Megan Davies reflects on 2022 and looks at Italy as the next market to watch
Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts
Acast Launches Keyword Targeting to Introduce the Most Granular Capabilities In Podcast Advertising
Acast and Amazon Music bring ad-free podcast listening to fans, and a new revenue stream to creators
Playmaker Capital Inc. scores partnership with Acast, unlocking its popular sports podcasts for fans and advertisers everywhere
‘Why I Podcast’ – Acast podcasters and advertisers share what podcasting means to them in a new campaign to mark International Podcast Day
Acast announces first ever Acast United line-up to unlock even more opportunity for advertisers
“Magic + math(s)* in marketing to podcasters” or “7 things we’ve learned in 7 months of testing creative”
Rio Ferdinand and FIVE join the Acast Creator Network, launching their first podcast, Vibe with FIVE
WTF with Marc Maron launches Acast+ podcast subscription, bringing paying fans bonus content and exclusive benefits
Acast strengthens product leadership team to accelerate listenership and revenue growth for podcasters
3ShotsofTequila joins the Acast Creator Network, ensuring the podcast can be heard by fans everywhere
John Harrobin and Samantha Skey join Acast board as company strengthens commitment to growing US market share
Acast to mark International Women’s Day with global initiatives to ‘break the bias’ in tech and podcasting
Anna Faris partners with Acast to supercharge podcast growth and expand monetization capabilities
Acast launches Acast Amplifier, a podcast incubator to discover the next generation of UK podcasters
Acast launches Aclass Essentials, a free toolkit with everything you need to know to start a podcast
John Kasich and Jordan Klepper to launch original podcast ‘Kasich & Klepper’ with Acast, produced by Treefort Media
Acast teams up with Samsung in global deal to distribute its 30,000+ podcasts directly to Galaxy users
Scott Aukerman to launch ‘Comedy Bang! Bang! World’, a slate of premium podcast programming, in partnership with Acast