So viel Potenzial hat Podcastwerbung jenseits nativer Werbeformate
In 2022, Acast is the Home of Football. It’s a big year for the sport, with one of the closest Premier League title races in the past few years having recently concluded, an exciting UEFA Women’s European competition taking place throughout the UK in July, and — of course — a FIFA Men’s World Cup in Qatar at the end of the year.
Acast hosts the biggest and best football podcasts in the world, and recently we welcomed a couple of new star signings. Legendary striker Peter Couch and his podcast That Peter Crouch Podcast joined the Acast Creator Network, along with The Second Captains Podcast — one of Ireland’s biggest shows. They’ve added to a line-up featuring footballing giants such as Football Ramble, Football Weekly from the Guardian, The Stand, Open Goal and Athletico Mince.
Outside the UK, Born Offside is a brand-new show focusing on the Australian perspective of international football, and in Sweden we host Studio Allsvenskan and Sportbladets Premier League Podd. Elsewhere in Europe, Acast is home to French show Foot Sale, Prolongation: Entretiens avec les acteurs du foot and Alternative Football, as well as Germany’s Fums — Die Show and Knappe klärt.
Throughout the next few months, we’ll be celebrating Acast as the Home of Football Podcasts. Across our social media channels and network we’ll be recommending our favourite episodes about the beautiful game.
We’ll be taking a look at the UEFA Women’s Euro finals with the Football Ramble Presents: Upfront podcast, exploring must-listen moments from The Second Captains Podcast and The Stand, and celebrating the build-up to the World Cup with our stalwarts at Football Weekly and Football Ramble.
Later this summer, Acast will also showcase the power of the fan podcast. Our football roster is also home to many individual club podcasts, and we’ll be on a mission to show how podcasts can empower a club's fanbase — no matter the number of fans or size of the club.
Acast and CBC collaborate to bring acclaimed podcast "Alone: A Love Story" to new audiences through French and Spanish adaptations
Acast Serves Michele Norris’s “Your Mama’s Kitchen” Podcast Across Open Ecosystem for Listeners and Advertisers
Blow-Ins, Queer as Fliuch, and I Think You Should Read announced as winners of Acast Amplifier in Ireland
81% of podcast listeners in Spain have discovered new brands through podcast ads, according to Acast survey
Introducing Acast+ Access: now any organisation with a subscription offering can add podcasts to their benefits
eOne, LAist 89.3, Crime Story, Acast announce partnership for new radio/podcast series, Night Raid
Acast and BuzzFeed Studios unveil debut podcast from a slate of six upcoming audio series for global listeners
Acast to manage ad sales and distribution for Higher Ground podcasts, bringing podcasts to audiences everywhere
Gates Foundation launches 'Make Me Care About' podcast to highlight people taking action to solve some of the world’s toughest challenges
Upping the ante: Why sports betting brands are investing in podcast advertising and how Acast uses geotargeting to safely serve the content to audiences
Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds
Acast and Tonny Media partner in The Netherlands, boosting the podcast production company's reach exponentially
Acast selected as “Best Podcast Partner” in Samsung’s 2022 Best of Galaxy Store Awards
Acast’s global expansion: International Managing Director, Megan Davies reflects on 2022 and looks at Italy as the next market to watch
Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts
Acast Launches Keyword Targeting to Introduce the Most Granular Capabilities In Podcast Advertising
Acast and Amazon Music bring ad-free podcast listening to fans, and a new revenue stream to creators
Playmaker Capital Inc. scores partnership with Acast, unlocking its popular sports podcasts for fans and advertisers everywhere
‘Why I Podcast’ – Acast podcasters and advertisers share what podcasting means to them in a new campaign to mark International Podcast Day
Acast announces first ever Acast United line-up to unlock even more opportunity for advertisers
“Magic + math(s)* in marketing to podcasters” or “7 things we’ve learned in 7 months of testing creative”
Rio Ferdinand and FIVE join the Acast Creator Network, launching their first podcast, Vibe with FIVE
WTF with Marc Maron launches Acast+ podcast subscription, bringing paying fans bonus content and exclusive benefits
Acast strengthens product leadership team to accelerate listenership and revenue growth for podcasters
3ShotsofTequila joins the Acast Creator Network, ensuring the podcast can be heard by fans everywhere
John Harrobin and Samantha Skey join Acast board as company strengthens commitment to growing US market share
Acast to mark International Women’s Day with global initiatives to ‘break the bias’ in tech and podcasting
Anna Faris partners with Acast to supercharge podcast growth and expand monetization capabilities
Acast launches Acast Amplifier, a podcast incubator to discover the next generation of UK podcasters
Acast launches Aclass Essentials, a free toolkit with everything you need to know to start a podcast
John Kasich and Jordan Klepper to launch original podcast ‘Kasich & Klepper’ with Acast, produced by Treefort Media
Acast teams up with Samsung in global deal to distribute its 30,000+ podcasts directly to Galaxy users
Scott Aukerman to launch ‘Comedy Bang! Bang! World’, a slate of premium podcast programming, in partnership with Acast