Acast grows standout results for Felix Mobile
The brief
Felix Mobile isn’t your average telco. They’re a value-first brand built on simplicity, affordability, and doing better for the planet.
With three straightforward mobile plans and a commitment to plant a tree for every customer, Felix wanted to show Aussies what sets the company apart.
They wanted to generate fast, budget-friendly awareness while also building emotional connection and brand credibility. To communicate their core values, Felix needed trusted, friendly and authentic voices – and podcast advertising through Acast offered exactly that, at scale.
What we did
We kicked off the campaign by partnering Felix with two of Australia’s most loved comedy podcasts – Toni and Ryan and We Mean Well. Their humour and strong rapport with listeners made them the perfect hosts to share Felix’s simple, great-value offering and sustainability mission.
Across sponsorships, pre-recorded audio ads, YouTube host reads, and Instagram content, both creator teams delivered Felix’s message in a way that felt warm, genuine and entertaining. Leveraging podcasting’s intimate listening environment helped land Felix’s value proposition quickly and clearly.
This omnichannel approach ensured Felix showed up consistently across key touchpoints, reinforcing their easy, planet-friendly offering within content audiences were already choosing to spend time with.
The results
The campaign delivered exceptional scale and standout uplift across every key metric, demonstrating how combining creator authenticity with a clear, value-driven message can cut through and generate meaningful impact.
Want to see results yourself?
Book host-read sponsorships and run pre-recorded ads across thousands of shows on Acast.
