News & Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

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Learning & Guides

An Advertiser's Guide to Successful Host-Read Sponsorships

Learn how to secure the best host-read sponsorships. Uncover podcast selection, sponsorship brief crafting, and result tracking.

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News & Insights

Acast’s Incremental Impact: Unlock your brand’s podcast potential

New research from Acast and Nielsen reveals how podcast advertising adds incremental reach and outperforms audio and video channels on key brand metrics.

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Inspiration

Acast’s Hot 25 for 2025

Kick-start the new year by getting to know our 25 trends shaping and transforming the podcast industry in 2025 — coverings all things from Gen Z, AI, omnichannel and political influence.

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News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

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News & Insights

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

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News & Insights

Acast nominated for Campaign Media Awards

Acast has been nominated for not one, not two, but four significant campaigns at the prestigious Campaign Media Awards next month.

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News & Insights

Acast erweitert Sales Team: Manon Elisa Klotz neu an Bord

Wir freuen uns, Manon Elisa Klotz als neue Senior Sales Planner Managerin bei Acast willkommen zu heißen. Mit ihrer Erfahrung aus der Leitung der Vermarktungsstrategie bei Podstars by OMR und ihrer Expertise in der Podcast-Branche wird sie uns helfen, unsere Wachstumsziele zu erreichen. Manon ist eine großartige Bereicherung für unser Team, und wir freuen uns auf die gemeinsamen Erfolge!

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News & Insights

Acast and Slate Partner to Bring Publisher’s Premium Audiences to Advertisers in the US and Beyond

Partnering with Slate adds more than 1.5 million weekly listens of premium, trusted content to Acast’s marketplace, reinforcing US growth

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News & Insights

Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting

Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting. Advertisers Can Now Target Ads Beyond Show Level, with Episode Level Capabilities.

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Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

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