News & Insights

Which Podcast Network Reaches the Most Engaged Listeners?

The podcast network with the biggest audience isn't always the best choice for advertisers. Here's how to evaluate listener engagement—and why it matters more than raw reach.

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

Learning & Guides

How to write a podcast ad script that converts

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Learning & Guides

How to Promote Your Local Business with Self-Serve Podcast Advertising

In this article, we’ll explore the ins and outs of leveraging self-serve podcast advertising to boost awareness, attract new customers, and stand out in a competitive market. So, let's dive into the world of podcast marketing and learn how to make it work for your local business.

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Learning & Guides

How to Measure Success in Podcast Advertising for Every Objective

Unpacking measuring podcast advertising success for the most common marketing objectives: what metrics to track and the different methods of measurement available to you.

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Learning & Guides

How to Make Podcast Listeners Fall in Love at First Listen

Your guide to navigating a memorable first impression in podcast advertising.

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Learning & Guides

How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026]

A complete guide to how podcast advertising rates work, the different types of podcast ads, and tips for advertisers looking to start advertising on podcasts.

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Inspiration

How I Work With Brands: Pantsuit Politics

Hosts Sarah Stewart Holland and Beth Silvers hail authenticity as the secret behind successful sponsorship

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News & Insights

Higher Ground Launches “Ways to Win” Podcast

Higher Ground, President Barack Obama and Michelle Obama’s media company, today launched the Ways to Win podcast. Hosted by Executive Director of the NABC Craig Robinson and Head Coach of Kentucky Men’s Basketball John Calipari, Ways to Win kicks off with President Obama as the first guest, discussing his bracket selections and more. Acast, the world’s largest independent podcast company, is hosting and distributing the podcast.

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News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

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Opinion

Future of Podcast Advertising in 2025: Industry leaders’ predictions

Discover why podcast advertising is a must-have for brands in 2025. Industry experts explore emerging trends, innovative AdTech, and strategies to maximize audience engagement. With insights from Acast and leading voices, future-proof your approach to this growing medium.

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News & Insights

From podcasts to picking up groceries—how FMCG brands can own the shopping trip

Reach grocery shoppers, snackers, and beauty buyers through podcasts—why FMCG brands should be tapping into podcast advertising now.

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News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.