News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

Learning & Guides

Podcast attribution tools: what's available and how to choose

Learning & Guides

How to repurpose podcast ads for other channels

Learning & Guides

How to buy podcast ads programmatically

News & Insights

Clear
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Learning & Guides

How to Measure Success in Podcast Advertising for Every Objective

Unpacking measuring podcast advertising success for the most common marketing objectives: what metrics to track and the different methods of measurement available to you.

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Learning & Guides

How to Make Podcast Listeners Fall in Love at First Listen

Your guide to navigating a memorable first impression in podcast advertising.

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Learning & Guides

How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026]

A complete guide to how podcast advertising rates work, the different types of podcast ads, and tips for advertisers looking to start advertising on podcasts.

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Inspiration

How I Work With Brands: Pantsuit Politics

Hosts Sarah Stewart Holland and Beth Silvers hail authenticity as the secret behind successful sponsorship

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News & Insights

Higher Ground Launches “Ways to Win” Podcast

Higher Ground, President Barack Obama and Michelle Obama’s media company, today launched the Ways to Win podcast. Hosted by Executive Director of the NABC Craig Robinson and Head Coach of Kentucky Men’s Basketball John Calipari, Ways to Win kicks off with President Obama as the first guest, discussing his bracket selections and more. Acast, the world’s largest independent podcast company, is hosting and distributing the podcast.

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News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

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Opinion

Future of Podcast Advertising in 2025: Industry leaders’ predictions

Discover why podcast advertising is a must-have for brands in 2025. Industry experts explore emerging trends, innovative AdTech, and strategies to maximize audience engagement. With insights from Acast and leading voices, future-proof your approach to this growing medium.

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News & Insights

From podcasts to picking up groceries—how FMCG brands can own the shopping trip

Reach grocery shoppers, snackers, and beauty buyers through podcasts—why FMCG brands should be tapping into podcast advertising now.

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Opinion

From Impressions to Impact: Key Takeaways from d3con 2026

Key takeaways from the d3con 2026 conference in Germany, focusing on the evolution of programmatic advertising. A shift from "vanity metrics" to outcome-led planning is discussed, as well as the dissolution of media silos for a unified omnichannel journey, the growth of personalized audio through DCO, the role of sustainability in Supply Path Optimization, and the future impact of Agentic AI on inventory discovery.

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Editor picks

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Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

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