Apple Podcasts Releases "Creators We Love" in the UK

Apple's UK editorial spotlight is focused heavily on video podcasting, and Acast powers every single show selected.

"Creators We Love" collection is an exclusive, hand-picked editorial spotlight featured natively within the Apple Podcasts app to highlight top-tier podcasts. And this year’s Apple Podcasts “Creators We Love" collection across the UK features a myriad of shows from Acast.

Which UK Podcasters are Featured in "Creators We Love"?

The selected lineup represents some of the most influential voices in the UK. The five featured Acast shows include:

• ‍NewlyParents, from hosts Jamie Laing and Sophie Habboo, An honest, humorous look at the chaotic world of first-time parenting.‍
• ‍The Receipts Podcast, from hosts Audrey, Tolani, and Milena, Unfiltered life advice covering relationships and culture.‍
• ‍I’m Grand Mam, from hosts Kevin and PJ, Two men from Cork, Ireland, who navigate life with humour.‍
• ‍Happy Place, with host Fearne Cotton, Deep, personal conversations exploring life, mental health, and joy.‍
• ‍High Performance, with host Jake Humphrey, The daily habits and mindsets of world-class achievers.

How is Acast Driving the Adoption of Apple Video Podcasting?

The "Creators We Love" selection reflects a broader momentum that's been building since Acast's integration with Apple's HLS video platform launched. Since launch, hundreds of Acast shows have enabled video on HLS - more than any other hosting partner in the ecosystem.

These creators aren't just switching on a technical feature. They're integrating video directly into their broader content strategy: driving social discovery, building deep multi-sensory audience touchpoints, creating new advertiser opportunities, and showing up natively on Apple in a way that simply wasn't possible before.

The five shows featured in "Creators We Love" are a perfect case in point. Between them, they've published 60+ video episodes since enabling HLS, treating video as a key engine for cross-platform reach and discovery. 

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"We're incredibly proud that every show in Apple's spotlight this year calls Acast home. This year’s “Creators We Love” shows what can be achieved by the UK and Ireland's most creative podcasters, with support from the engineering work between Acast and Apple to give video podcasting an even bigger platform. This is what it looks like when the brightest talent, the most advanced technical infrastructure, and the ideal market moment come together." Sam Shetabi, Executive Content Director, Acast.

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The Bottom Line

While other platforms are still talking about the potential of video distribution, Acast has already delivered the infrastructure, captured the audience, and earned exclusive editorial validation from the biggest names in tech.