Podcast Advertising News and Insights

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

Learning & Guides

How to create a 30-second podcast ad (with word counts and structure)

Learning & Guides

How to run cross-network podcast ad campaigns

News & Insights

Podcast Pulse 2026: The format argument is over.

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News & Insights

Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

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Inspiration

Drinking our own champagne: How our own podcast ads fuel growth

Enjoying the taste of our own champagne. We give you a look into how podcast ads fuel our growth.

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News & Insights

Did Katherine Ryan just make media planning sexy?

Rejecting the corporate conventions of B2B marketing, our new Valentine's Day campaign playfully connects dating and paid media marketing thanks to the performance talent of Acast podcaster and comedian Katherine Ryan.

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Learning & Guides

Creative Strategies for Crafting Compelling Podcast Ads that Drive Results

In this article, we'll dive into some creative strategies that will help you craft compelling podcast ads that not only capture attention but also drive real results.

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Inspiration

Busting some of podcast advertising’s most common myths

UK & Ireland's Commercial Insights Manager Bianca Bush is on a mission to bust some of podcast advertising's most common myths in this blog post.

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News & Insights

Building Brand Trust Through Podcast Advertising

Love begins with trust, and so does the relationship between brands and their audiences.

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News & Insights

Breaking stereotypes in audio advertising

New data reveals regional accent bias prevails in radio and podcast advertising.

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Opinion

Beyond the Numbers: The Human Touch in Media Sales Success

Acast makes impressive debut in the IPA Digital Media Owners Survey, placing in the top four overall. Joe Copeman, SVP Ad Sales, on what it means for our business.

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News & Insights

Behind the Scenes: The TBOY and Acast Announcement

Acast’s Yishai Seidman joins TBOY’s Nick and Jack to announce a major multi-year partnership. The deal grants Acast exclusive global distribution and ad sales rights for the audio podcast and video simulcast, fueling TBOY's 2026 expansion into live events and video growth.

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Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.