A Natural Fit: Steve Backshall explores new ground with That's Just Wild

For decades, Steve Backshall has captivated audiences as a naturalist, expedition leader, and broadcaster. While his career began in 1998 with National Geographic, it's his iconic children's series, Deadly 60, that has cemented his place in the hearts of millions. Backshall's knack for drawing viewers in with universally fascinating creatures, from sharks to big cats, is undeniable. 

Now, he's embarking on a new adventure, taking his passion for the natural world to the airwaves with the launch of his new podcast alongside wildlife biologist Lizzie Daly and environmental journalist Sarah Roberts.

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Your Ticket to Nature's Rollercoaster

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That’s Just Wild is a twice-weekly podcast that is an "absolute rollercoaster" ride into the wonders and weirdness of the natural world - a blend of personal anecdotes and insights. "This is the podcast I've always wanted to make — wild stories from the front lines of nature, told with honesty, humour, and the occasional scar," Backshall shares.

Each Tuesday, the main episode features firsthand tales from expeditions to the Arctic, ocean depths, and beyond, interwoven with entertaining insights into animal behaviour, survival, and ecology. Fridays are dedicated to Q&A episodes, where the trio answer listener-submitted questions.

Backshall loves this unpredictable element, explaining, "When you start unpacking it, when you start burrowing down into what the core of a question might be, it can take you anywhere." These questions can range from the serious to the wonderfully strange, like whether octopuses are aliens or if sharks have friends. This improvisational approach means that while there might be a starting point, "it ain't gonna be what we end up talking about once it gets down to it," ensuring every show is unique and engaging.

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The Evolving Landscape of Brand Collaborations

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The launch of That's Just Wild also marks a significant shift in Backshall's approach to brand partnerships. Historically, working with brands was a challenge due to the BBC's strict policies. "So much of my broadcasting has been with the BBC, and it's a big no-no," he explains.

However, the rise of podcasting has created a new, more accepting environment. "Now we've moved into a whole different space where it is understood," Backshall notes, acknowledging that listeners grasp that such collaborations often fund podcasts. "They understand that and there's no judgement that comes with it, and that's very liberating for me."

For Backshall, successful brand collaborations hinge on synchronicity – a genuine connection between the brand and his work. He seeks partnerships that align with his passion for the outdoors and environmental responsibility. This could be anything from apparel and gear used on expeditions to brands with strong environmental credentials. The key is that the brand can be "linked back to our theme" and genuinely fit within the world of his natural adventures.

As Backshall aptly puts it, "We've all got so much love for the natural world, and That's Just Wild is about sharing that passion in the most fun and fearless way possible."

Tune into That's Just Wild every Tuesday and Friday, wherever you get your podcasts. If you’re a brand looking to connect with an engaged audience passionate about nature and adventure, get in touch: sales.uk@acast.com.