Product updates — August 2022
Once you’ve launched paid podcast content, whether it's a membership or one-time purchases, the next step is to promote these offerings. There are a few things you can do to get the word out and get your audience excited.
Keep in mind that it takes time to build up a subscriber base. On average, we’ve seen it take six months for programs to really ramp up — so don't give up if you don't see results immediately. With a little perseverance, you can grow listener engagement and reap the rewards.
To incentivize listeners to pay for your podcast, you’ll need to promote it in a way that feels authentic to your audience. When thinking about what resonates with them, consider it in terms of both the tangible and intangible benefits.
Your tangible benefits will appeal to those looking for value. What are they getting in return for their money? Your intangible ones will appeal to those looking for a deeper connection — things like being part of a special club, supporting your work, making podcasting more sustainable for you as a creator, or connecting with other fans of the show.
A good pitch summarizes what’s included, and how listeners can sign up. A great pitch includes the intangible, emotional reason they should do so.
Here are a few examples of podcasters promoting their memberships:
On your free show:
This one goes without saying — your listeners won’t join your membership unless they hear about it from you on your main show.
On your website or blog:
Whether you’re using Squarespace, Wordpress, or your free Acast website, it’s important to use that real estate to advertise your premium content. There are lots of options for directing your audience to your show’s Acast+ page. Here are a few:
On social media:
Podcasters all over the world use Acast+ to get paid by listeners for their podcast. Whether it’s a monthly membership or one-time purchases, Acast+ gives you the flexibility to offer your listeners what they value most. Join today to start earning more from your podcast.