From David Bowie to George Michael, celebrity deaths are becoming increasingly common, as the rock generation reaches retirement age. How does a paper of record go about documenting their lives? Simon Pearson is Obituaries Editor of The Times, and in this interview with Olly he explains how profiles of the great and the good are created - ready to be published the moment a notable name pops their clogs - and how lesser-known figures also find their way on to the paper’s illustrious pages. Elsewhere this episode, Ollie Peart brings us news of meme warfare, holographic phones and animated April Fools pranks in this week’s Zeitgeist. And, in new feature The Lifehack, British Bake Off winner Edd Kimber (theboywhobakes.co.uk) reveals his baking tips, courtesy of Squarespace. Meanwhile, down The Foxhole, Alix Fox is angry about ‘the world’s first smart condom’, and tackles one of the most popular questions to grace our mailbag: what do you do when your sex drive vastly exceeds that of your partner? Got a question for Alix? Just visit MODERNMANN.CO.UK and click Feedback - you can remain anonymous if you wish. The Foxhole is brought to you by our friends at mycondom.com. Use the code ‘FOXHOLE’ at Checkout to get an astonishing 15% OFF! And, if you want to build yourself a website, do check out our sponsors Squarespace.com - use the code 'MANN' for 10% off a year's subscription. Our record of the week is ‘Lava’ by Tender Central, available to stream now thanks to Boom Ting Recordings. See You Next Tuesday! Presenter: Olly Mann. Contributors: Ollie Peart, Alix Fox. Producer: Matt Hill. Theme Music: 'Skies Over Cairo' by Django Django. Graphic Design: Jenny Mann Design. Copyright: Olly Mann / Rethink Audio 2017.