On this week’s episode of Teach Me How To Money, we talk to Jeff Kreisler, author of the “Dollars and Sense.” He talks about the “pain of paying” and how companies exploit it to keep us spending money on things we don’t need.

Why do we spend money? Here’s one reason: It feels good. 

Science A swipe of a credit card, the click of that button, it can feel like a hug. Until you look at your bank balance and wonder where all your money went.

Face it, when it comes to money and spending, we’re not rational beings. We don’t always buy milk at the store where it’s cheapest. Sometimes we buy it at the store that’s closest to our home or where’s nearest to the pet store where they have the cutest dogs in the window.

There are plenty of ways that companies seek to cash in on our emotional and irrational spending. Think flash sales, markdowns, one-click shopping, and easy add-ons. It’s just so easy to spend.

But why does it hurt so much to save? Isn’t saving money good for us? We dive in.

Thanks for listening and tuning in. And remember, anyone can be a saver or an investor. All you have to do is start.

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