The business of marijuana is growing up.

Nearly two thirds of Americans say marijuana should be legal, according to a 2017 Gallup poll. That’s up from 60% in 2016, and just 34% in 2002.

In the U.S, there are now 29 states that allow doctors to prescribe cannabis for medical purposes. Companies are exploring industrial uses for lubricants, fabrics and textiles, as well as plant-sourced ingredients for beauty and body care. Cannabis is also a real estate play -- yes, real estate.

At the same time, the cannabis business faces a lot of legal and logistical roadblocks. And while the tide is slowly turning, there are forces (the Federal government and big banks) that are far from convinced that marijuana should be a financial force in America.

In this episode, David Rheins, the founder and executive director of the Marijuana Business Association, tells all about the promise and challenges of this growing sector.

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