The platform that looks after its podcasters: Acast gifts leading music library and radio editing tools to its creators

September 27th, 2016

Acast (www.acast.com), the global podcasting platform, is building on its reputation as the platform that cares for its creators and hosts by providing its signed podcasters with full free access to Epidemic Sound (www.epidemicsound.com), the curated music library for creative production, and Hindenburg Journalist Pro (www.hindenburg.com), the specialist software portfolio for digital audio storytellers.

Acast is making the full selection of music within the extensive Epidemic Sound library available totally free-of-charge to all podcast creators hosted on the platform, in order to allow producers to enhance shows with high-quality audio at no cost. Musical soundtracking for podcasts has become increasingly mainstream and important in recent years, as the medium has grown in sophistication, and audiences now have come to demand higher production levels and polish.

Karl Rosander, President and Co-Founder of Acast, comments: “As a platform that prioritises the needs of our podcast creators, it made a lot of sense for us to offer a resource like Epidemic Sound so that they can continue making work of the highest quality. Podcasting is finally becoming recognized as a key media channel, so for our creators to have audio like this at their fingertips to aid in production is something we really wanted to enable. The podcast is more than just a spoken word – it is an immersive and personal experience and an important part of many people’s daily routines. We have so many talented podcasters with us at Acast, and we hope this tool will help them continue to delight and entertain their listeners.”

Using music in podcasts can be an area of uncertainty for podcasters, with music licensing laws preventing many creators from soundtracking their shows. Playing copyrighted music without a license could result in statutory damages of up to $150,000 per song – an unthinkable sum for many independent podcasters. Generating atmosphere with music is an essential way to improve listenability and immersion in the now-recognized art and communication form, as evidenced by the widespread acclaim for Serial’s music and ambient sound.

Anthony Black, creator of Black Hole Media’s Acast-hosted podcasts, comments: “As a podcaster with multiple shows running on Acast, I have been hugely impressed with the Epidemic Sound trial; it has allowed me, free-of-charge, to create jingles and intro music, and generally improve the quality of my productions. It’s the kind of perk which continues to make Acast stand out as a platform which really takes care of the people creating podcasts, and wants to invest in their development. I’m excited to see where it all goes next!”

The access to Epidemic Sound, which is also used and endorsed by the Financial Times Podcast (a partner of Acast), will provide Acast’s podcasters with a wealth of audio to enhance their creations. Fiona Symon of Financial Times podcasts, comments: "I've found that when I need to choose a music clip fast, Epidemic Sound always has something for me. The search engine is fast and easy to use and the standard of musicianship is very high. These are great original soundtracks that are ideal for podcasts."

Acast is also providing all its podcasters with cutting-edge radio production and editing software from Hindenburg Systems. Free access for six months to the leading digital radio production software Hindenburg Journalist Pro will provide Acast’s podcasters with sophisticated but simple digital tools, allowing more time and financial resources to be spent on great storytelling.

Chris Mottes, CEO of Hindenburg Systems, comments: “Creating a podcast from scratch can be a daunting task, and high production values can often be the way a show sets itself apart from the crowd. Our software will provide Acast’s creators with tools of the highest calibre, to make their podcasts as professionally put-together as the content deserves. Acast really is looking after its podcasting community by gifting this to them.”

About Epidemic Sound:

Epidemic Sound (www.epidemicsound.com) was founded in 2009 with the purpose of creating possibilities and benefits around music in all stages – both for the people who compose it and the ones who use it. Epidemic Sound collects royalty-free music in an ever-growing library, which users can subscribe to.

Music is available on all platforms – film, TV and radio shows, podcasting, advertising, video games, YouTube channels, and many more – worldwide and forever. To date, the library has over 30,000 high-quality tracks from artists and composers across the music spectrum – from classical music, to jingles, to house and electronic music to pop – as well as over 30,000 sound effects.

About Hindenburg Systems:

Hindenburg Systems (www.hindenburg.com) is a Danish software house that provides innovative tools for radio production around the world. The Hindenburg Journalist series is developed in close collaboration with professional users, ensuring tools designed for the needs of audio storytellers, both today and in the digital future.

Hindenburg’s products are built around an intuitive audio editing tool that lets journalists concentrate on telling great stories, while the software automatically handles audio tasks like audio levels, voice processing, bit rates, sample rates, codecs, etc. Hindenburg software offers solutions for all needs, from podcasting to full broadcast radio stations, across MacOS, Windows and iOS devices.

About Acast:

Launched in Stockholm in April 2014, Acast was created by award-winning tech entrepreneurs, Måns Ulvestam and Karl Rosander, and several team members drawn from other notable Swedish successes, such as Ross Adams, Acast’s UK Country Manager, former European Sales Director of Spotify. Acast is today the world’s leading platform for hosting, distribution and monetization of podcasts.

Named by Wired as one of Europe’s Hottest Startups, Acast is a free-to-use platform, providing enhanced features for both podcast creators and consumers. Producers are able to monetise their product through streamlined advertising, while consumers can enjoy additional, fresh content such as videos, links and images alongside the podcasts themselves – something that Acast describes as “rich media”. These extra functions upgrade the listening experience, helping podcasts to become more dynamic and engaging as a result – whether streamed directly from the app, the web or downloaded to enjoy offline.

The only global podcasting platform, Acast dominates the markets in Sweden, the UK and the US – its biggest territory. Acast currently receives 45 million monthly listenings worldwide.

Acast works with content from Financial Times, Buzzfeed, SKY, Naked Scientists, Football Ramble, and also with major brands such as ASOS, Virgin, and IKEA.

Following its US launch, the Swedish podcasting platform announced $5 million of Series A funding from Stockholm-based investment firm, Alfvén & Didrikson, with a follow on from Bonnier Growth Media. The additional funding brought Acast’s total Series A (in two parts, the first from May 2015) to over $10 million.

In May 2016, Acast announced Acast+, the first-ever marketplace for podcasts, offering exclusive paid-for content free of advertising. The service is estimated to earn podcasters up to six times the revenue of ad-based podcasting.

Acast is available for download from the App Store and Google Play

www.acast.com

To find out more about Acast,
Please contact Benjamin Webb / Nicholas Baines at Deliberate PR
benjamin@deliberate-pr.com / nicholas@deliberate-pr.com
Tel: 0044 207 221 1540/ Mob: 0044 7760 166 004