Acast is the world’s largest podcast company. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects podcasters with the financial support they need to create amazing content while also delivering the audience they want. As the podcast industry grows in tandem with the mega-trend of on-demand entertainment consumption, users can listen to audio programs wherever and whenever they want. Developments in the technology infrastructure have finally allowed podcasting to establish itself as the next generation of radio, and conquer the attention of millions who daily consume audio content. During the next five years it is estimated the podcasts may reach an audience of more than 1 billion listeners. Acast, as the first podcast company able to combine services to all the podcasting stakeholders (listeners, podcasters and advertisers), as well as pioneering technology such as dynamic ad insertion for audio, the proprietary data platform Acast IQ, and unique podcast distribution technology including Acast Access, has already established itself as the market leader, de facto replicating the success of WordPress, YouTube and Netflix.
Currently, Acast has over 150 M monthly listeners from around the world and has attracted corporate advertisers including Samsung and LinkedIn and hosts podcasts from well-known international publishers including the BBC, The Economist, and the Financial Times. Acast has already developed the cornerstone of its all-in-one system: its unique ad insertion technology, which has enabled the company to generate revenues from 2014, its 1st year of operation. This technology is set to change podcast monetisation via ads, currently still following an old fashioned sponsorship model. Acast allows advertisers to target specific audience segments and change their ads any time.
Acast is now further improving its system for listeners and podcasters, to make podcasting a major new communication channel. This project enables Acast to fully automate and scale up the key features of its system, thus positioning Acast on the right track to become the global leader in the audio-on-demand market.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No768093.