Posted by acast on May 1, 2018 7:20 AM

We’re really excited to tell you that we’ve been chosen by the BBC to be its official commercial partner to help grow all BBC podcasts and audio outside of the UK. This is the first time ever that the BBC has offered advertising around its podcast library.

The BBC began producing podcasts in 2004 as pioneers in the space and is one of the largest podcast producers in the world, covering everything from news to drama and entertainment. We’ll be hosting and monetising all BBC podcasts available outside of the UK from Global News, The Assassination, and World Business Report to Radio 4’s In Our Time and 5 Live’s Football Daily.

Using our advanced targeting abilities and market-leading analytics, we will work with the BBC to monetise international content whilst safeguarding its commitment to UK listeners. This advertising push outside of the UK is part of an effort to identify responsible funding sources for the BBC and increase its commercial income.

Read more about it here in Adweek and here Dagens Media.

Categories: In The Media, Industry, Innovation, Podcast