315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral

Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."


Show Notes:

Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca

Kevin’s TED talk “Why videos go viral” 

Ylvs’s videos: “What Does the Fox Say”  and “What’s the Meaning of Stonehenge”  GANGUM STYLE David after Dentist 

Charlie bit my finger 

The making of GANGUM STYLE The Star Wars Kid 

Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube)  "Lazy Sunday" by Adam Samberg (an SNL Original short) 

Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg


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The James Altucher Show

James Altucher is a successful entrepreneur, investor, board member, and the writer of 11 books including the recent WSJ Bestseller, "Choose Yourself!" (foreword by Dick Costolo, CEO of Twitter).

He has started and sold several companies for eight figure exits. He's on the board of a billion revenue company, has written for The Financial Times, The New York Observer, and over a dozen popular websites for the past 15 years. He's run several hedge funds, venture capital funds, and is a successful angel investor in technology, energy, and biotech.

He has also lost all his money, made it back, lost it, made it back several times and openly discusses how he did it in his columns and books.