What is Account Based Marketing? Interview with Riaz Kanani

In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.

On the show you'll learn: 

  • What account based marketing is and it's such a hot topic today
  • How to adopt scalable account based marketing and take advantage of inbound
  • How content marketing fits in with account based marketing 
  • The technology involved with account based marketing 
  • The importance of a well-aligned sales and marketing team  
  • When you should think about adopting account based marketing into your strategies

Plus as usual, Riaz provides his top tip/key takeaway for the audience. 

If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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