Collecting Data in a GDPR world: Interview with Julien Coquet
On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director ofDigital Analytics Services atBusiness&Decision to talk about collecting data in a GDPR world.
On the show you'll learn:
The types of data that youActuallyneed for marketing purposes
The importance of using clean data
Who in your business should care about data quality
Why only a few big companies are actually ready now GDPR has arrived
Why you need to switch your marketing strategy in light of GDPR
Why GDPR is a good thing for the digital industry
Plus, as usual Julien provides his top tip/key takeaway for the audience.
If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!
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