Bringing Your Brand to Life with Words: Interview with Al Robertson

On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality. 

On the show you'll learn: 

  • How to tell your brands story
  • The difference between a company story and a brand story
  • Why you need a brand personality and how to work out what that is
  • Why tone of voice is so important and how you can create yours
  • Why you need a content marketing strategy & how to go about starting
  • The importance of a good brief

Plus Al provides his top tip/key takeaway for the audience. 

If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here

 

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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