#472 The Importance of Conversational Copywriting in Marketing: Interview with Nick Usborne
On today's episode of the Internet Marketing Podcast, Andy is joinedby Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing andwhy it works so well.
On the show you'll learn:
Why it's important to write in a human way and try to be genuine and engaging
Why marketing automation is great, but shouldn't imitate conversational language
Why website aren’t just containers for words
If females make better copywriters than men
Why the web is an interactive medium - so you need to talk their language
Why you should give/listen first and why loaves will come back
Plus Nick provides his top tip/key takeaway for our audience.