On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. 

On the show you'll learn:

• Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
• Why personalisation is a key part of customer experience and extremely important on mobile
• The impact of AI on personalisation, how it works and what it can do
• Tips for how businesses can implement AI
• How your approach to personalisation should differ depending on the vertical industry you operate in

Plus, as usual Jim provides his top tip/key takeaway for the audience. 

If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.

Hosted on Acast. See acast.com/privacy for more information.