#421 Marketing to an Ageing Population: Interview with Dick Stroud

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.

On the show you'll learn: 

  • What Dick means by the term "Ageing Business"
  • How physiological ageing impacts the customer journey
  • The stats in terms of the ageing population and the impact of that on business
  • How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing

Plus, Dick provides his top tip/key takeaway for the audience. 

If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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