#418 Content, Engagement & Efficient Marketing Interview with Charles Barber

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.

On the show you'll learn:

  • If content marketing applies to all industries/sectors
  • The most important starting point for any content marketing campaign
  • How to drive email sign ups from whitepaper marketing
  • New ways to repurpose your content
  • Why webinars and seminars might be one of the most impactful marketing tactics you can try 
  • The most successful content marketing campaign that Charles has worked on
  • How to measure results of content marketing campaigns and set goals

Plus, Charles provides his top tip/key takeaway!

Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk.

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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