#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.

Andy and Tim discuss:

- The triune brain model (find out who is really in charge!)

- Whether it's possible for consumers to avoid being brainwashed by marketing

- Why it's important for marketers to consider the context in which users are being asked to make conversion choices

- How using comparisons can be useful a useful technique when launching new products

- Why you should apply framing and bracketing techniques to all areas of your marketing

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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