#412 Automation in Digital Marketing: Interview with David O'Riordan

In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.

David explains his definition of the term "Biddable" and then goes on to discuss:

What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this

How the biddable industry is keeping up with these changes through technology

How automation has changed the way that we work

Whether or not all of our future marketing efforts are going to be automated

How he sees the future  - not just in digital but also in other areas such as publishing

Plus as usual, David provides his top tip/key takeaway.

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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