#402: Search Marketing curve balls - Interview with Geoffrey Colon

In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.

Next, they move on to discuss the following:

What is going on in AI and voice search right now that’s affecting marketers?
The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it well
His suggestions for preparing for AI and voice search: inhouse vs digital marketing agencies
How he usse AI and voice search right now
Finally Geoffrey gives us his top tip and key takeaway for our audience.

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

Business
Business/Business News
Business/Management & Marketing
Technology
Technology/Podcasting
Technology/Tech News

More episodes

1.
18:26
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
18:26
The Unexpected Social Media Trends in 2018: Interview with Jay Baer
Apr 19, 2018
2.
22:38
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
22:38
Building a Nomadic Online Business: Interview with Josh Stanton
Apr 12, 2018
3.
29:46
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
29:46
Everything you need to know about Google Penalties: Interview with Fili Wiese
Apr 5, 2018
4.
24:45
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
24:45
An Introduction to Messenger Marketing: Interview with Mikael Yang
Mar 29, 2018
5.
19:33
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
19:33
Business Tips from Running an Agency: Interview with Raman Sehgal Episode
Mar 22, 2018
6.
16:35
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
16:35
How to Become a Successful Millenial Entrepreneur: Interview with Richard Lorenzen
Mar 15, 2018
7.
18:37
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
18:37
An Introduction into Immersive Experiences & Marketing: Interview with Jack Maddalena
Mar 8, 2018
8.
18:38
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
18:38
What is Account Based Marketing? Interview with Riaz Kanani
Mar 1, 2018
9.
27:55
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
27:55
How to Ensure Your Website Migration Goes Smoothly: Interview with Scott Colenutt
Feb 22, 2018
10.
16:07
Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility
16:07
7 Things You Probably Didn't Realise You Could Do in Google My Business with Marcos Alvarez Martin
Feb 15, 2018