#398 Why Do Content Marketing Campaigns Fail? Interview with Shelley Walsh

In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail.

Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality. 

She explains how: 

1. A report by Buzzsumo produced back in 2015 that highlighted that 50% of content gets 8 shares or less and 75% gets zero links
2. here is a misunderstanding about exactly what Content Marketing is
3. Many brands forge ahead churning out content without consideration for objective, strategy or measurement
4. Link building and many link builders have simply become content marketers as SEO tactics and strategies have changed

Next, Shelley discusses the reasons behind many content campaigns failing and explains that often, content campaigns can fail...

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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