#394 Small Data with Martin Lindstrom

In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data. During the show you'll learn:What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consumer. changes happening right now. The one thing you can do to improve initial traction when creating a new brand or product

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