#385 Inbound Marketing with Mike Lieberman

In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing.

On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer.

Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience.

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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