#384 Consumer Trends with Vicki Loomes

In this week's episode of the Internet Marketing Podcast, Andy is joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to talk about consumer trends.

Vicki provides her definition of "Consumer Trends" and why we as marketers need to be aware of them. She also explains explains the difference between a fad and a trend, a common question that she is asked.

She then goes on to explain how the knowledge of consumer trends can change the way in which we create content and provides her secrets and tips for becoming successful trend watchers.

Finally, Vicki reveals one trend that she'll be watching in 2017 as well as her top tip/key takeaway for the audience.

Internet Marketing Podcast - Insider Tips and Advice for Online Marketing - SiteVisibility

Listen to one of the UK's most popular internet marketing podcasts downloaded by over 2 million people. Running for over 10 years and with over 375 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

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