#379 The Marriage of Content Marketing and Search with Marcus Tober

In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search.During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often unhelpful) content that is published online.Marcus talks about how using insights and being data driven can help you to understand more about your audience and the issues that really matter to them and describes how you can "reverse engineer the DNA of already successful pages" to produce better content yourself. He then goes on to discusses the topic of evergreen content and how data-led content can help to resonate with your audience and live longer and explains why sometimes it is better to update existing...

Hosted on Acast. See acast.com/privacy for more information.

More from The Internet Marketing Podcast

  1. 25:57#716 Next Level Outreach and Digital PR With Olivia Bence and Will WaldronApr 23, 2024
  2. 25:50#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta KelsallApr 16, 2024
  3. 26:22#714 How to Perfect Your International Marketing with Peace Itimi and Laura MíguezApr 09, 2024
  4. 24:01#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-JanesApr 02, 2024
  5. 24:09#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica RuizMar 26, 2024
  6. 27:10#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke GoshaMar 19, 2024
  7. 32:52#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla RovarisMar 12, 2024
  8. 24:23#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo MadedduMar 05, 2024
  9. 27:05#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel TanveerFeb 27, 2024
  10. 30:12#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan Feb 20, 2024