#376 Everything You Didn't Know About Google Analytics with Tom Capper

In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access). He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement. Finally, Tom provides some of his tips and tricks for using GA including tips for...

Hosted on Acast. See acast.com/privacy for more information.

More from The Internet Marketing Podcast

  1. 25:50#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta KelsallApr 16, 2024
  2. 26:22#714 How to Perfect Your International Marketing with Peace Itimi and Laura MíguezApr 09, 2024
  3. 24:01#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-JanesApr 02, 2024
  4. 24:09#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica RuizMar 26, 2024
  5. 27:10#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke GoshaMar 19, 2024
  6. 32:52#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla RovarisMar 12, 2024
  7. 24:23#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo MadedduMar 05, 2024
  8. 27:05#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel TanveerFeb 27, 2024
  9. 30:12#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan Feb 20, 2024
  10. 26:26#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie ThompsonFeb 13, 2024