Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.

In this episode:

06:02 Why some companies struggle to market products and seek guidance.

09:54 Comparing paid social and search platforms – Bing vs Google

12:34 Why it’s important to optimise your landing page and/or website

11:54 Paid search and social media: competition and value.

Resources mentioned in this episode:

Russell Brunson – Clickfunnels

Mike Rosa PPC expert

More about our guests:

Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.

Connect with Veronica here:

https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/

https://verorumor.com/

Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.

Connect with Ethan here:

https://www.linkedin.com/in/ethan-lambert/

https://darkhorse.co/

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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Episode Details

#364: Managing the pivot

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