How persuasion works in business, life and politics
Social-psychologist Robert Cialdini joins Cardiff Garcia to discuss the psychology of influence and the importance of what you do before attempting to persuade someone, which is the subject of his latest book "Pre-suasion". The two also cover the role of persuasion in politics, specifically the way it has been used by Donald Trump and Barack Obama.
Alphachat is the conversational podcast about business and economics produced by the Financial Times in New York. Each week, FT hosts and guests delve into a new theme, with more wonkiness, humour and irreverence than you'll find anywhere else